The Challenges of Creating a World-Class Enterprise Content Strategy

For big brands, creating a content strategy comes with a unique set of challenges. Enterprise-level businesses wanting to engage in content marketing often face multiple content scaling hurdles their smaller counterparts don’t necessarily encounter. Understanding these challenges and developing solutions is imperative if you want to develop a world-class enterprise content strategy. Free Actionable Bonus: Want our complete guide to content creation? Get the guide plus a content calendar template and a list of our favorite content creation tools. Challenge #1 – Involving Company Stakeholders One challenge larger companies face when developing an enterprise-grade content strategy is the need to involve multiple company stakeholders in the content decision-making process. From the CMO and CFO to the CEO and Director of Sales, multiple individuals and departments need to contribute to content outreach discussions and approve plans-of-action. While this potential stumbling block can slow down content production and distribution, it is also an opportunity to create a cross-departmental content team. Building a multi-faceted enterprise content team allows you to ensure your content marketing strategy takes the needs of all company departments into consideration. source Challenge #2 – Creating Quality Content at Scale Another challenge faced by enterprise-level businesses is the ability to create quality content at scale. Building a cross-department content team helps determine the content subjects to be addressed, but does little to assist in the production of the content. One solution a growing number of enterprise companies are turning to is to hire a content writing service with subject matter expertise. There are a number of benefits to outsourcing your content creation. For one, it frees up your time to focus on more important things. This means you can spend more time strategizing instead of waffling over word choice or smaller tactical aspects of the content. Challenge #3 – Content Ignition Content ignition is a third challenge faced by enterprise-level businesses when developing a content strategy befitting their organization’s size. The ability to create digital marketing brand assets for content outreach is only half the equation; ensuring created content reaches the target audience is the second-half of the content marketing equation. By creating relatable, sharablecontent, large-size companies can ensure their content outreach delivers the desired results. Understanding which types of content target audiences are likely to respond to/share (e.g. case studies, blog posts, white papers, infographics) and where they are most likely to discover that content (e.g. company blog, LinkedIn, Medium) is essential. By creating a detailed enterprise-grade content plan that includes everything from content creation to distribution strategies and social media marketing initiatives, large companies can be assured of successful return on investment for their content marketing efforts. Once you understand the unique challenges of creating a world-class enterprise content strategy and develop the appropriate solutions to help your team scale their content marketing initiatives, the true power and potential of content outreach can be realized. Discuss the above-listed challenges and solutions with your team to discover ways to accelerate your enterprise business’ content marketing return on investment. Do you need quality content to support your content marketing? Constant Content connects you with thousands of professional writers able to create articles, ebooks, product descriptions and other assets to tell your brand story, drive SEO and win sales.

Essay about My School Life Essays

Essay about My School Life Essays Essay about My School Life Paper Essay about My School Life Paper After finishing his writing ,he picks up someone randomly from the group of students and ask that questions. It does not require deep reading of the topic to answer those questions; one can easily answer those questions just by doing overview of the topic before that class, so by answering that question correctly student can build self confident and also it encourage others to read about the topic before the class. Unlike other teachers in his the class room, Mr Shahs teaching method is totally different. He wont use his notes or book, instead he asks students to read it from the book and then he explains that on board so in that way student not only understand topic by listing but simultaneously reading that from book. That also creates excitement in student while reading among all other students and that also enhance reading skills of the students . Unlike Mr Shah during his class Mr Patel always do presentations using power point that makes topic not only interesting but also easy to understand. During class presentation he always uses some interesting pictures and videos which attract students so students can understand remember that topic easily. Mr. Shah also does non traditional activity like going on field trip during quarter that gives an clear idea about subject and better understanding by putting live example infornt of students. For instance we visited discovery museum and science centre during class. The purpose of that trip was to take science learning out of class room and moves it in to real world. I was really impressed from this teacher. His methods not only creates an excitements in class room but also make me study and try perform better and better in class among other classmates and finally lead me to good grades in chemistry. While in Maths class we do not have to write down final exam paper instead Mr Patels class required that student have to present that their work as a individual or part of team , In that class we did presentation of solving quadratic equation using mathematics software, that was really challenging and was also fun to work and learn with new software to solve maths problem that makes us to think about different available software in todays world and choosing best for our application that gives us an idea about latest technologies and latest development the field. Even though my both the teachers have totally different personalities and method to teach their students, I have no doubt to consider both of them to be an effective teachers even with different presentation, teaching methods, standards. They improved my life a lot, due to their inspiration today I am able to peruse my masters in analytical chemistry at California state university, los angels. With out doubt I can say that both are very effective teachers for me.

Reasons Why Teens Choose to Have an Abortion

Reasons Why Teens Choose to Have an Abortion Teens facing an unplanned pregnancy choose abortion for similar reasons as women in their twenties and thirties. Teens ask the same questions: Do I want this baby? Can I afford to raise a child? How will this impact my life? Am I ready to be a mother? Coming to a Decision A teen considering abortion is influenced by where she lives, her religious beliefs, her relationship with her parents, access to family planning services, and the behavior of her peer group. Her educational level and socioeconomic status also play a role. According to the Guttmacher Institute, the reasons teens most often give for having an abortion are: Not wanting their lives changed by the birth of a babyNot being able to afford a babyNot feeling mature or responsible enough to raise a child Parental Involvement Whether or not a teen opts for abortion often hinges on a parents knowledge and/or participation in the decision-making. Thirty-four states require some form of parental permission or notification for a minor to obtain an abortion. For teens whose parents are unaware that their daughter is sexually active, this is an additional obstacle that makes a difficult decision even more stressful. The majority of teen abortions involve a parent in some way. 60% of minors who have abortions do so with the knowledge of at least one parent, and a large majority of parents support their daughters choice. Continuing Education...or Not The teen who worries that having a baby will change her life has a good reason for concern. Most teen mothers lives are negatively impacted by the birth of a baby; their educational plans are interrupted, which subsequently limits their future earning potential and puts them at greater risk of raising their child in poverty. In comparison, teens who choose abortion are more successful in school and are more likely to graduate and pursue higher education. They typically come from a higher socioeconomic family background than those who give birth and become teen mothers. Even when socioeconomic factors are taken into consideration, pregnant teens are at a huge educational disadvantage. Teen mothers are significantly less likely to complete high school than their peers; only 40% of young women who give birth before age 18 earn a high school diploma as compared to other young women from similar socioeconomic situations who delay childbearing until age 20 or 21. In the long run, the prospects are even grimmer. Less than 2% of teen mothers who give birth before age 18 go on to earn a college degree by the time they turn 30. Access to Abortion Providers Choice is not a choice when theres little or no access to abortion. For many teens in the U.S., obtaining an abortion involves driving out of town and even sometimes out of state. Limited access shuts the door on abortion for those without transportation or resources. According to the Guttmacher Institute, in 2014 90% of counties in the United States had no abortion provider. Estimates of women who obtained abortions in 2005 indicate that 25% traveled at least 50 miles, and 8% traveled more than 100 miles. Eight states were served by fewer than five abortion providers. North Dakota has only one abortion provider. Even when physical access is not an issue, the parental consent/parental notification laws which exist in 34 states in effect limit access for an underage teen unwilling to discuss the decision with a parent. Teen Pregnancy Before Legalized Abortion The fear and hesitancy teens express at the thought of discussing pregnancy with their parents is deeply rooted in our culture. Past generations regarded teen pregnancy as something deeply shameful. Prior to the legalization of abortion, a pregnant girl or young woman was often sent by her family to a home for unwed mothers, a practice that began in the early 20th century and remained until the 1970s. To maintain the secret, friends, and acquaintances were told that the girl in question was staying with a relative. Teens who were afraid to tell their parents they were pregnant often grew desperate to end their pregnancies. Some attempted self-induced abortions with herbs or toxic substances or sharp implements; others sought out illegal back alley abortionists who were rarely medical professionals. Many girls and young women died as a result of these unsafe abortion methods. Lingering Shame With the legalization of abortion with the Roe v. Wade decision in 1972, safe and legal medical means became available to most of the population, and the procedure could be done discreetly and quietly. Although the shame of teen pregnancy lingered, abortion was a way for a teen or young woman to hide her sexual activity and pregnancy from her parents. High school-aged girls who kept their babies were the subject of gossip and pity among students and parents. Media Depictions of Teen Pregnancy and Abortion Today, those views seem strange and outdated to the many teens who choose to become teen mothers. Mainstream media has come a long way in normalizing the idea of teen pregnancy. Films such as Juno and TV series such as The Secret Life of an American Teen feature pregnant teens as the heroines. Much rarer are depictions of teens choosing abortion- a taboo subject in the eyes of Hollywood. Because teen pregnancy has become almost commonplace in many high schools, the pressure to keep it a secret no longer exists as it did in past generations. More and more teens are choosing to give birth, and a type of reverse pressure now exists, with many teens believing that teen motherhood is a desirable situation. The very public pregnancies of famous teens such as Jamie Lynn Spears and Bristol Palin have added to the glamour of teen pregnancy. Thus for some teens, the decision to have an abortion may be a choice that is criticized by peers who only see the excitement of being pregnant and having a baby. Children of Teen Mothers Teens who choose abortion because they recognize their own immaturity and inability to care for a baby are making a responsible decision; it may not be one that everyone agrees with, but it also cuts short a cycle that is on the rise in the U.S. children giving birth to children. More and more studies indicate that children born to teen mothers begin school with significant disadvantages in learning, do poorer in school and on standardized tests, and are much more likely to drop out of school than the children of women whove delayed childbearing until they reach their twenties. Abortion remains a controversial topic, and a pregnant teen considering abortion often finds herself in the proverbial situation of being between a rock and a hard place. But when finances, life circumstances and rocky personal relationships prevent a teen mother from being able to raise her child in a loving, safe, and stable environment, terminating a pregnancy may be her only viable choice. Sources: In Brief: Facts on American Teens Sexual and Reproductive Health. Guttmacher.org, September 2006.Stanhope, Marcia and Jeanette Lancaster. Foundations of Nursing in the Community: Community-oriented Practice. Elsevier Health Sciences, 2006.Why It Matters: Teen Pregnancy and Education. The National Campaign to Prevent Teen Pregnancy, retrieved 19 May 2009.

Database security Essay Example | Topics and Well Written Essays - 250 words

Database security - Essay Example is is not done, then databases are subjected to several threats that could lead to loss of integrity, loss of availability, and loss of confidentiality (IFIP, 2013). Privacy protection is both a personal and fundamental right for any individual. It is the right of every individual to hold the expectation that organizations that collect information will ensure confidentiality of personal information. One way in which this can be achieved is by ensuring that organizations will collect, maintain, utilize, and disseminate personal information and data only to the extent that is necessary to enable them perform their functions (Doyle & Bagaric, 2005). Privacy laws regulate how entities handle personal information. They also include obligations that govern the collection, use, disclosure, and access to personal information, requiring entities to observe reasonable measures for the protection of personal information in their possession from misuse, loss and from unauthorized access, use, modification or disclosure. The NIST triad for privacy is set under the above set of requirements for privacy. It is a model for information security that incorporates three main components namely confidentiality, integrity, and availability. Each of these components in the triad stresses a key objective for information security. Confidentiality requires that data is only availed to appropriate parties, integrity means the certainty that there is no tampering with the data prior to and after collection, and availability means that the data will be made available as and when needed (Nemati, 2008). IFIP TC11/WG 11.3 International Conference on Database Security, & In Jajodia, S. (2013). Database security XII: Status and prospects : IFIP TC11 WG11.3 Twelfth International Working Conference on Database Security, July 15-17, 1998, Chalkidiki,

Global Warming Essay Example | Topics and Well Written Essays - 3250 words

Global Warming - Essay Example Sun is a continuous source of energy for our earth and its energy reaches the earth in form of electromagnetic radiations. A part of these radiations is absorbed by the outer atmosphere of the earth while the remaining is allowed to enter the lower atmosphere where life exists. The radiations reaching the lower atmosphere are the main source of energy for the organisms living here. Plants absorb this energy and convert it into chemical form which then supports the entire food chain. Humans have also learnt various methods to harness this energy to fulfill their requirements. The part of energy not utilized by humans or plants falls on different parts of dry land and oceans around the world. A very small amount of this energy is absorbed while most of it is reflected back into the atmosphere. The 30% of total energy is reflected back to the sun by the atmosphere and land. The remaining 70% which is initially absorbed by earth either leaves through direct radiation or through conductio n and convection of adjacent layers of air or through the latent heat of vaporization absorbed during cloud formation. Hence almost all the heat absorbed initially by earth is reflected back to the atmosphere. This heat energy which enters the atmosphere should ideally leave the atmosphere through radiation into the outer space. This natural process keeps the temperature of the earth stable within a certain range. Recently, due to human activity, the amount of gases such as carbon dioxide, nitrogen oxides, sulphur oxides and hydrocarbons in the atmosphere has increased substantially.

Confessional Poetry Essay -- Poems Poetry poets Essays Confessions Pla

Confessional Poetry I have done it again. One year in every ten I manage it – A sort of walking miracle, my skin Bright as a Nazi lampshade, My right foot A paperweight, My face featureless, fine Jew linen. This excerpt comes from the poem â€Å"Lady Lazarus† by Sylvia Plath, one of the most famous – and infamous – poets of the 20th century. Many of Plath’s poems, such as this one, belong to a particular school of poetry known as Confessional Poetry. With a distinct style all their own, Plath and her fellow Confessional poets will be forever remembered for their brutal honesty, emotionality, and the personal quality of their poems. Confessional poetry emerged in the late 1950’s and early 1960’s, and was identified by its use of the personal pronoun â€Å"I†. At the time, T.S. Eliot and other poets were advocating an impersonal style in their poetry, and a detached loss of connection with the reader. Confessional poetry emerged partly as a reaction to this train of thought; rather, the Confessional poets originated their school on the idea of themselves as unique individuals bringing something personal and distinctive to readers. The rise of this brand of poetry also coincided with the notorious political and social changes that occurred at the same time, and much of this was reflected in the poems. These changes allowed the Confessional poets to explore issues in their work that had previously been taboo, and had never been discussed before in such a public forum, such as abortions, divorces, mental disorders, and suicide. Moreover, these poets were able to use their real lives as â€Å"inspiration† for their art, giving it an intimate diar... ...r white, middle class backgrounds, and are also highly educated, prompting some critics to claim that this style of poetry is merely a bunch of whiney middle-class white folk, complaining about their miserable lives. Others wonder if the use of â€Å"I† excludes some readers rather than forming an intimate connection. Still others believe that confessional poetry is almost a method of false advertising: they point to evidence that some of the poets may have actually exaggerated their true life events to make for a more interesting read, and that the use of the autobiographical style makes for a false sense of connection with the reader. As with any style of poetry, the merits of Confessional poetry are often passionately debated, but the fact remains that these poets maintain a powerful and significant influence over poetry and other works about poetry to this day. Confessional Poetry Essay -- Poems Poetry poets Essays Confessions Pla Confessional Poetry I have done it again. One year in every ten I manage it – A sort of walking miracle, my skin Bright as a Nazi lampshade, My right foot A paperweight, My face featureless, fine Jew linen. This excerpt comes from the poem â€Å"Lady Lazarus† by Sylvia Plath, one of the most famous – and infamous – poets of the 20th century. Many of Plath’s poems, such as this one, belong to a particular school of poetry known as Confessional Poetry. With a distinct style all their own, Plath and her fellow Confessional poets will be forever remembered for their brutal honesty, emotionality, and the personal quality of their poems. Confessional poetry emerged in the late 1950’s and early 1960’s, and was identified by its use of the personal pronoun â€Å"I†. At the time, T.S. Eliot and other poets were advocating an impersonal style in their poetry, and a detached loss of connection with the reader. Confessional poetry emerged partly as a reaction to this train of thought; rather, the Confessional poets originated their school on the idea of themselves as unique individuals bringing something personal and distinctive to readers. The rise of this brand of poetry also coincided with the notorious political and social changes that occurred at the same time, and much of this was reflected in the poems. These changes allowed the Confessional poets to explore issues in their work that had previously been taboo, and had never been discussed before in such a public forum, such as abortions, divorces, mental disorders, and suicide. Moreover, these poets were able to use their real lives as â€Å"inspiration† for their art, giving it an intimate diar... ...r white, middle class backgrounds, and are also highly educated, prompting some critics to claim that this style of poetry is merely a bunch of whiney middle-class white folk, complaining about their miserable lives. Others wonder if the use of â€Å"I† excludes some readers rather than forming an intimate connection. Still others believe that confessional poetry is almost a method of false advertising: they point to evidence that some of the poets may have actually exaggerated their true life events to make for a more interesting read, and that the use of the autobiographical style makes for a false sense of connection with the reader. As with any style of poetry, the merits of Confessional poetry are often passionately debated, but the fact remains that these poets maintain a powerful and significant influence over poetry and other works about poetry to this day.

Kudler Fine Foods Photography Analysis Essay

In order for Kudler Fine Foods to continue being successful, our technology should be constantly updated to keep up with our competitors and stay in line with upgrades. The company must modernize the ways in which consumers identify and differentiate with the Kudler Fine Foods brand. Investing and developing a strong marketing plan using impeccable photography will help increase our retail, online, and direct marketing sales (MindFireInc, 2013). To capitalize on our marketing efforts it is imperative to analyze both the advantages and disadvantages of creating an in-house photography infrastructure versus outsourcing the photography to a professional photographer. The Pros and Cons of Creating the Infrastructure Creating an in-house photography infrastructure will give Kudler Fine Foods the ability to have full control over type of photography produced (Rimagine Designs Co., LTD, 2013). We will be able to customize, according to the specific needs of our company (Rimagine Designs Co., LTD, 2013). In-house photography also gives us the opportunity to edit on location (DT&G Inc, 2012). Not having to wait on an outsourced photographer’s turnaround time will save the company time and money. The cost of producing photographs will be reduced dramatically after the initial investment (DT&G Inc, 2012). There are also some draw backs to in-house photography production. Time constraints are a concern because Kudler Fine Foods will be heavily involved in the photography process (Rimagine Designs Co., LTD, 2013). This would increase the amount of micromanaging employees because of quality control and ensuring an effective budget (Rimagine Designs Co., LTD, 2013). An in-house photography department requires a long term and costly plan. The company will have to purchase equipment, hardware, software, and training that could run the company anywhere from $5000 up to $20000 (DT&G Inc, 2012). Pros and Cons of Outsourcing the Photography to a Professional Photographer Outsourcing photography to a professional photographer requires that Kudler Fine Foods be diligent in finding the right photographer to the needs of the company. The photographer or Photography Company should be reputable, reliable, have access to excellent facilities and equipment (Outsourced E-commerce, 2012). Outsourcing a photographer will free up some of the senior managers time and allow the company to focus on its proficiencies. Rather than consume the company with the photography process we can make good use of the knowledge and skills of an experienced photographer (Outsourced E-commerce, 2012). Some disadvantages include the possibility of the company giving up some of its control of the photography process that may give way to Kudler Fine Foods incurring extra or hidden cost by the photographer (Rimagine Designs Co., LTD, 2013). Communication may be a concern. The photographer may not be able to present the company with what we need, want, or expect (Rimagine Designs Co., LTD, 2013). This will only waste time that could be used for photography production. Kudler Fine Foods also may hire a photographer who produces a weak performance or slow response times (Outsourced E-commerce, 2012). There are also confidentiality and security issues when outsourcing a photographer as they may also work for a competitor (Rimagine Designs Co., LTD, 2013). Legal ramifications that come into play when using an in-house model can be substantial. If a photographer took a picture in a park and use it in an advertisement you could face legal problems. The best approach to taking pictures and using photos for personal gain would be to become familiar with the parks guidelines. There are other issues that may cause legal issues would be if a photographer wanted to take a picture on someone’s property it may be difficult to gain access to do take said picture. Trespassing just to photograph some picture is a bit much, making sure that you follow guidelines and protocol can only help you obtain the photo you want. Out-sourcing instead of in-house has more than just legal issues you could run into unwanted results. The legal issues that you may encounter when out-sourcing your photographic needs maybe weak performance, what you pay for may not be what you get. Costs may be misquoted also known as hidden costs and fees. There is definitely a downside of photography done in-house. Employees should have training in use of the specialize equipment needed to produce quality pictures. The budget has to support the cost of hiring a professional as well as purchasing the equipment needed to complete the assignment. Coordinating schedules with the photographer can cause scheduling conflicts and delays in initiating the project. Equipment and Cost In-house product photography will provide Kudler Fine Foods with the ability to capture, edit, and format project images using internal resources, equipment, and systems. There are several factors to consider when establishing an in-house photography department. Because our marketing initiative is an ongoing project it will require many product images thus justifying such a lengthy and costly investment (Weilmeier, 2012). We must analyze as well as identify the resources required to develop, finance, implement, and maintain an in-house photography system. Develop a financial plan to feasibly meet our budget constraints (KMAONE, 2013). In order to maintain an in-house photography system, sufficient planning and preparation is vital. Sufficient space must be developed to efficiently operate a photography studio from the Kudler Fine Foods office, which may cost $2500 (Weilmeier, 2012). An in-house photography department must have adequate staffing. A qualified product photographer must have a vast array of creativity, expertise, an extensive understanding of photography concepts, camera equipment and accessory knowledge; possess excellent time management and composition skills as well as camera positioning and angle selection skills (Weilmeier, 2012). Employing such a photographer will require that they be paid salary and wages. According to a study by the U.S. National Salary Averages, a base photographer salary starts at $50K (Salary Wizard, 2013). Image editors may need to be hired to edit, retouch, review, and format. A project manager should also be hired to oversee time management and deadlines as well as quality control to assure that image quality meets company standards (KMAONE, 2013). An employee workspace must be developed as well. Anticipated costs are about $75,000 (Weilmeier, 2012). Train managers and staff to operate the in-house photography system (Weilmeier, 2012). Estimated training cost should be around $2500 (B & H Foto & Electronics Corp, 2013). Cameras, lenses and lighting setup, work space including office furniture, supplies, and equipment run an estimated cost of $15,000 (B & H Foto & Electronics Corp, 2013). IT resources must be established for system development and maintenance, which cost $1500 (B & H Foto & Electronics Corp, 2013). Computer, monitor, and accessories will cost roughly $8000 (B & H Foto & Electronics Corp, 2013). An Adobe Photo Shop program such as Adobe Creative Suite and capture software such as Phase 1 requires a $2500 investment (Weilmeier, 2012). Below are examples of equipment, software, and a breakdown of the total estimated cost for the in-house project. Photography impact the day-to-day store operations under each model Outsourcing the photography contract will not change the daily operations. They have been doing the photography like this for some time. However, keeping the photography outsourced can lead to loss of revenue because it costs more for the pictures to be taken and edited (Flatworld Solutions, 2013). The company can acquire more customers if the pictures on the website reflect the actual products, advertisements and employees. Photography done in-house will change the daily operations some. Like mentioned above the appropriate equipment as well as the area where the photography will take place has to be considered. There will also be management and employee allocated to take on the photography project, this will take company resources. The main functions of the store such as selling gourmet food products will not be affected by the photography infrastructure. How often new photographs could be taken under each model Everyone desires to take professional, perfect, memorable, and persuasive pictures. Depending on the person or the venue pictures can serve different purposes. It does not matter how often pictures should be taken. The frequency of which pictures are taken is dependent on several key factors: the satisfaction of the client, budget, and the time allotted for the entire project. The budget is also pertinent as this is an additional expense. There are many reasons that pictures can be taken under each model. Despite which model is being used there is always a chance of equipment failure. New pictures can be taken at the discretion of the photographer as well at the desire of the client. The model that is being photographed may request the picture be retaken for personal reasons. The photographer may not be satisfied with the photos because of the background lighting maybe off or the props may not be properly setup or the client may not be satisfied with the model (Thein, 2012). The model(s), venue and any props will have to be rented again for the retakes. Retakes can hinder the schedule. Overall there is no limit for taking new pictures under each model; the decision is based solely on the satisfaction of the photographer and the client. The in house structure may allow more flexibility in retaking the photos versus outsourcing the service as this can definitely add an additional expense to the project. The budget should include the expenses involved in retaking pictures and extra time should be allotted in the schedule for any additional time that maybe needed for new pictures (Flatworld Solutions, 2013). The goal is to have the client completely satisfied and the vision is relayed through the pictures. The potential uses of the photographs and those implications under each model The use of each photograph is there to benefit Kudler Fine Foods and their marketing arena along with the website to use the photos to show different aspects of the company. Many implications come along with the marketing side of the company by using contest and photographs in the stores to give Kudler Fine Foods the edge of the competition. The possibilities are endless with photos and the upgrades the company can create. Conclusion There are copyright laws that the company will have to follow, and release forms to be signed to protect the company as well as the models. If these laws are neglected the company could face detrimental financial and reputation repercussions. In comparing the pros and cons of outsourcing the photography to a professional photographer versus creating the infrastructure to take the photographs in-house, there is great benefit to creating the infrastructure to take the photographs in-house. There is more flexibility in the schedule as well as the decisions can be decided in-house. There is definitely a downside of photography done in-house. Employees should have training in use of the specialize equipment needed to produce quality pictures (Lin, 2005). The budget has to support the cost of hiring a professional as well as purchasing the equipment needed to complete the assignment. Coordinating schedules with the photographer can cause scheduling conflicts and delays in initiating the project. The companies have to take into consideration the pros and cons. Whatever decision is made has to definitely be supportive to the staff’s schedule, the budget and the company’s overall philosophy (Flatworld Solutions, 2013). References B & H Foto & Electronics Corp. (2013). Lighting Studio. Retrieved September 1, 2013, from bhphotovideo.com: http://www.bhphotovideo.com/c/browse/Lighting-Studio/ci/1161/N/4294551176 Conrad, B. (2013). Hearst Communications, Inc. Retrieved September 1, 2013, from How to Compare Small Business Computer Systems: http://smallbusiness.chron.com/compare-small-business-computer-systems-580.html DT&G Inc. (2012). DT&G Photography. Retrieved from Building an In-House Studio: www.graphic-design.com/photographicstudio Dell. (2013). Computers for Business. Retrieved September 1, 2013, from Dell: http://www.dell.com/us/business/p/featured-deals.aspx?c=us&cs=04&l=en&s=bsd&ST=business%20computer%20systems&dgc=ST&cid=79370&lid=4766096&acd=12309152537461010 Flatworld Solutions (2013). The advantages and disadvantages of outsourcing. Retrieved September 15, 2013 http://www.flatworldsolutions.com/articles/advantages-disadvantages-outsourcing.php Kmaone. (2013). In-house versus Outsourcing. Retrieved September 1, 2013, from KMAONE.com: www.kmaone.com/inhouseoutsource.htm Lin, P. (2005). Should You Outsource Your Marketing? Retrieved September 15, 2013, from http://hbswk.hbs.edu/item/4883.html Media Novak. (2013). 50 Marketing Tips for Photographers. Retrieved from MediaNovak Website Design & Development: www.medianovak.com/blog/photography/marketing-tips-for-photographers-2/ MindFireInc. (2013). Retrieved from Mind Fire Studio: www.mindfirestudio.com/blog/4-key-steps-of-an-effective-marketing-campaing/ Network World, Inc. (1994-2013). Outsourcing vs. keeping it in-house. Retrieved September 15, 2013 http://www.networkworld.com/news/2007/102607-arguments-outsourcing-inhouse.html Outsourced E-commerce. (2012). Outsourcing Your Photography. Retrieved from Outsourced E-Commerce: www.outsourcedecommerce.com/2013/services/outsourcing-your-product-photograph